Ayumu Asakura

In his past life, he was known as Demon Lord Varvatos, an all-powerful magic user and ruler. But he was lonely after the loss of his friends and loved ones during his rise to power, so in his dying moments, Varvatos cast a reincarnation spell so that he'd get a second chance at just being a normal guy. At first it looks like that's going to work – he's reborn thousands of years later as villager Ard. Unfortunately for him, his memories are still intact and he's not aware just how much has been lost over the time he spent not existing, and it looks like that's going to cost him his normal life.

Wealthy heiress Catarina Claes is hit in the head with a rock and recovers the memories of her past life. It turns out the world she lives in is the world of the game Fortune Lover, an otome game she was obsessed with in her past life... but she's been cast as the villain character who tries to foil the protagonist's romances!